DNA

360DNA design system

Quietly premium.
Precisely useful.

Our system gives remarkable names room to speak. It combines generous space, confident typography, calm neutrals, and one purposeful blue.

01 / Principles

Clarity earns confidence.

01

Let names lead

Domain names are the product. Keep their presentation large, direct, and free of decorative competition.

02

Calm, then delight

Use restraint for the buying journey and reserve expressive scale for moments that build brand memory.

03

Make trust visible

Prices, availability, and the external transaction path should always be easy to find and understand.

02 / Color

Neutral by nature.
Color with purpose.

Ink#1D1D1FPrimary text and immersive surfaces
Paper#FFFFFFCards and focused content
Soft gray#F5F5F7Page canvas and quiet separation
Action blue#0071E3Primary actions and key links
Secondary#6E6E73Supporting copy and metadata
Available green#50A249Available inventory status
Price blue#CEE7FDListing price rows and cells

Immersive contrast

Use darkness to create focus.

Deep surfaces are reserved for decisive moments—not used as decoration everywhere.

03 / Typography

Large ideas.
Few words.

Display / 88

Names with
possibility.

Headline / 48

A strong name makes the next move feel inevitable.

Body / 20

Use short sentences, plain language, and enough breathing room to make every decision feel straightforward.

Label / 12

AVAILABLE · FIXED PRICE · AFTERNIC

04 / Imagery

Atmosphere with a purpose.

Translucent glass ribbons and polished aluminum in a pale studio
Light imagery supports discovery with clarity, reflection, and generous negative space.
Curved dark glass and stone architecture forming an illuminated path
Dark imagery is reserved for focused moments such as the path to ownership.

05 / Components

Simple pieces.
Consistent behavior.

Available

example.com

A concise digital asset presented with clear facts and a direct purchase path.

$9,959View domain
Primary actionExplore inventory
Text actionLearn more ↗
Input
Category navigation
TechnologyEducation
Category pills change color on hover and keyboard focus.
Portfolio states
SoldLeased Out
Completed and active agreements display an undisclosed amount when financial terms are private.

06 / Voice

Confident, never loud.

Write this

Secure this domain through GoDaddy.

Direct. Specific. Reassuring.

Avoid this

Snag this killer domain before it’s gone!!!

Hype and pressure weaken trust.

07 / Accessibility

Premium means usable.

  • ContrastMeet WCAG AA for text and controls.
  • KeyboardKeep every action reachable and visibly focused.
  • MotionRespect reduced-motion preferences.
  • LanguageUse meaningful labels and plain explanations.